MEET THE MISFITS: Norm farRAR & KEVIN KING
Norm Farrar
A seasoned entrepreneur, Norm has been a trailblazer in the world of marketing and e-commerce since the early 1990s.
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He’s worked with Fortune 500 companies such as Coca-Cola, Mercedes-Benz, Microsoft, and 20th Century Fox, helping them optimize operations and unlock business potential.
As an entrepreneur, he’s built and sold over $100 million in products and services, while also brokering incredible opportunities for clients. Known for his straight-talking approach, Norm has earned a reputation as a go-to business strategist for entrepreneurs looking to scale.
Beyond the numbers, he’s passionate about empowering other entrepreneurs to break through barriers and achieve lasting success. In addition to his entrepreneurial ventures, Norm is also the host of the highly successful podcast and newsletter “Lunch with Norm”, where he shares insights and stories to help sellers succeed in the e-commerce space.
Kevin King
A serial entrepreneur and Amazon expert, Kevin is the founder of the renowned Freedom Ticket Amazon course and the Billion Dollar Sellers Summit (BDSS), a high-ticket event that’s reshaping how sellers learn to scale their businesses.
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He’s also the founder of Elevate 360, a one-of-a-kind mindset event, and the creator of the #1 Amazon newsletter, Billion Dollar Sellers Newsletter (BDSN). Kevin is known for his deep knowledge of the Amazon ecosystem and his ability to create world-class events that bring entrepreneurs together for incredible learning experiences.
He is also the host of the popular AM/PM Podcast, where he dives deep into strategies for scaling Amazon businesses with practical advice and expert insights.
Norm & Kevin: Partners in Crime, Marketing, and Cigars
Their bond goes beyond just business. One evening, at a high-level mastermind in a 9th-century castle in Paris, they found themselves sitting around a campfire with a group of brilliant marketers.
In that moment, ideas started flowing freely, and they realized that success often emerges when great minds come together in an informal, open atmosphere. Inspired by this, they thought, What if we could create this type of environment and help others unlock their potential?
This experience led to the creation of Collective Minds Society (CMS).
The Collective Minds Society: An Experience Like No Other
The Collective Minds Society was designed to bring together like-minded entrepreneurs for exclusive, hands-on events that go beyond the typical conference. Forget presentations—CMS events focus on giving entrepreneurs the chance to connect, share ideas, and engage in meaningful discussions that lead to real breakthroughs.
The first CMS event took place in Austin, TX, during the Circuit of the Americas F1 race, offering an exciting atmosphere that set the stage for what was to come.
The second event was held in British Columbia, Canada, aboard the luxurious Rocky Mountaineer Train, providing a unique and unforgettable experience for attendees.
The Latest Adventure: DragonFish Communications Inc.
Norm and Kevin’s latest venture, DragonFish Communications Inc., combines their expertise in media, brand management, education, AI, branding, and wholesale. This mega project aims to empower businesses to optimize their operations, grow their brands, and achieve their full potential.
Stay tuned for more details about this game-changing initiative.
